![](https://cdn.myportfolio.com/2dcd3a19-5fca-42bc-b2ba-d896a9f1dde4/90fe1653-dfdf-4cb1-8f92-07a7a67b0e60_rw_1920.png?h=ecdcc510de37555170d180a85a5f64af)
![](https://cdn.myportfolio.com/2dcd3a19-5fca-42bc-b2ba-d896a9f1dde4/cbb499a9-0924-476b-9003-a7ea75471a01_rw_1920.png?h=3b218fabcacd8c9ccb5951facf716267)
We know that Brand Values are important when growing a business, but they also can be kinda boring.
This is why Fav Branding reached me. They wanted to create a fun way they could show their values to their clients.
In the process, we talked about each value, I got to know the company deeper, and start to develop the sketches.
I spent a lot of time on them, mixing illustration and lettering, to create something that follows the brand identity but also has it's own personality. They traslate to:
- Content Express(o)
- Humility to learn. Boldness to teach.
![](https://cdn.myportfolio.com/2dcd3a19-5fca-42bc-b2ba-d896a9f1dde4/d1defe74-d0db-418b-8343-be794a42b388_rw_1920.png?h=159707d3daff246ec6daa8d2bcc409e9)
![](https://cdn.myportfolio.com/2dcd3a19-5fca-42bc-b2ba-d896a9f1dde4/46b75463-5805-4480-b896-20d51e305b15_rw_1920.png?h=4dfea3f011107200b73537bee0f081f1)
![](https://cdn.myportfolio.com/2dcd3a19-5fca-42bc-b2ba-d896a9f1dde4/f257841d-ccf7-4619-9574-8e418fd36128_rw_1920.png?h=4f950038e95163fef29265d1c50f1a54)
![](https://cdn.myportfolio.com/2dcd3a19-5fca-42bc-b2ba-d896a9f1dde4/6a8d1aab-d6d5-45f9-b794-3696e215fe1d_rw_1920.png?h=60b29504075090c8f6dd56e824ecfcd1)